Posted by: Keir Graff
From the Guardian (“Libraries to be ‘new channel’ for direct marketing,” by Richard Lea):
A scheme to put thousands of advertisements into library books will find borrowers taking home a little more than they had bargained for.
Up to 500,000 inserts a month are due to be handed out by libraries in Essex, Somerset, Bromley, Leeds and Southend.
The plan is being run by the direct marketing company Howse Jackson, whose business development director Mark Jackson said the company was “very proud” of what he described as “a brand new channel” for direct marketing.
“In this day and age you have to work hard to come up with new ideas,” he said.
Sure, it’s in England. But bad ideas like this have a way of catching on.