Comments on: Still a Future for Reading, Vegetables http://blog.booklistonline.com/2008/02/26/still-a-future-for-reading-vegetables/ Behind the Book Reviews--The Official Blog of Booklist Online Sat, 30 Aug 2008 02:37:27 +0000 http://wordpress.org/?v=2.3.3 By: jay http://blog.booklistonline.com/2008/02/26/still-a-future-for-reading-vegetables/#comment-104285 jay Wed, 27 Feb 2008 15:54:31 +0000 http://blog.booklistonline.com/2008/02/26/still-a-future-for-reading-vegetables/#comment-104285 your right, the book industry quitely goes along with their business and nobody notices... How is reading dying when 90% of all internet readers are reading what's on sites (HELLO, the Internet isn't dying anytime soon), when people across the world pre ordered Harry Potters like they were going out of style... It's funny though, I only really saw a few books being hyped up with major marketing for it's release date. One was some Green book that Rodale published, it had a contest and all, and was even on the front page of Amazon for about a month, that book didn't do too well. THen there was the Clinton Book, which it seemed like he was constantly on tv and having drama before it's release date, kind of reminded me of some wwe markeing scheme, his book didn't do too well, that's about all I can remember. It does seem like most publishing companies have no marketing direction, nor do they do much research...One would think they would go about their business like the movie industry, spending millions to market the release date for that weekend, but the major difference I think, is that books have more of a life time value, so publishing companies seldom take that route. My favorite publishers are HCI (HCIBooks.com), as they seem like genuine publishers who put out good books and are not money driven like the rest of the world... Then there was your right, the book industry quitely goes along with their business and nobody notices…

How is reading dying when 90% of all internet readers are reading what’s on sites (HELLO, the Internet isn’t dying anytime soon), when people across the world pre ordered Harry Potters like they were going out of style…

It’s funny though, I only really saw a few books being hyped up with major marketing for it’s release date. One was some Green book that Rodale published, it had a contest and all, and was even on the front page of Amazon for about a month, that book didn’t do too well. THen there was the Clinton Book, which it seemed like he was constantly on tv and having drama before it’s release date, kind of reminded me of some wwe markeing scheme, his book didn’t do too well, that’s about all I can remember.

It does seem like most publishing companies have no marketing direction, nor do they do much research…One would think they would go about their business like the movie industry, spending millions to market the release date for that weekend, but the major difference I think, is that books have more of a life time value, so publishing companies seldom take that route.

My favorite publishers are HCI (HCIBooks.com), as they seem like genuine publishers who put out good books and are not money driven like the rest of the world…

Then there was

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