Book Blog – Likely Stories, from Booklist Online » Blog Archive » Another Free Book
Booklist Online

Booklist Online: More than 130,000 book reviews for librarians, book groups, and book lovers - from the trusted experts at the American Library Association

| | | | | | | | | | |
Book Blog - Likely Stories, by Keir Graff - Booklist Online

Likely Stories

A Booklist Blog
Keir Graff and editors from Booklist's adult and youth departments write candidly about books, book reviewing, and the publishing industry

« »

Wednesday, February 27, 2008 4:08 pm
Another Free Book
Posted by: Keir Graff

February must be Give Away a Book Month. Why, here’s another one: Charles Bock’s Beautiful Children (Random House). But is free publicity worth a potential drop in sales? And did I really just display their whole ad in my blog post? Why, it must be worth it!

Giving something away for free in order to help you sell it surely seems counterintuitive to publishing’s old guard, but we’re living in Seth Godin’s age of souvenirs now:

As he pointed out, he’s not in the business of selling books; the books are the souvenirs for the ideas people pick up from his blogs and his speaking engagements. But not everyone was convinced: As the guys behind me in the lunch line commented later that morning, “he’s not in the business of selling books, but we are.”

Comments

comments


Leave a Reply



© 2014 Booklist Online. Powered by WordPress.
Quoted material should be attributed to:
Keir Graff, Likely Stories (Booklist Online).




HOME | | AWARDS | GREAT READS | BLOGS | NEWSLETTERS | WEBINARS | MY ALERTS | MY LISTS | MY PROFILE | HELP | SUBSCRIBE
BOOKLIST PUBLICATIONS
American Library Association