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Likely Stories

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Keir Graff and editors from Booklist's adult and youth departments write candidly about books, book reviewing, and the publishing industry

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Thursday, February 26, 2009 4:05 pm
Advertising Copywriters Take Note
Posted by: Keir Graff

Usually I don’t pick on self-published authors–they already have enough of an uphill battle without me piling it on. But, of the many many many press releases I receive on a daily basis, this one just made me . . . well, I’ll say “smile.” Under the subject heading “AUTHOR RETIREMENT CLEARANCE SALE!!!” I received this irresistible come-on:

The author of the following books has retired and wishes to clear his garage of books that he has written about Latin America.
Now, buy these books at a greatly reduced price.
Supplies are very limited so order now. Only a few hundred books remain of each title!!!

There are many things that make me want to buy books, chief among them the desire to help an author make it easier to park his car.

One Response to “Advertising Copywriters Take Note”
  1. Pete Says:

    Only a few HUNDRED copies of each title? What exactly is “very limited” about that level of supply? I suppose if B&N suddenly wanted a thousand copies of each there would indeed be a supply constraint, but I’m guessing that individual buyers will be able to buy copies for the indefinite future, and probably forever.


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