Title Trends: Pretty Word, Ugly Word
Posted by: Daniel Kraus
Oh, internationally beloved and best-selling Beautiful Creatures series, what have ye wrought? Imitation is, of course, the most lucrative form of flattery, and marketing managers across this great land perked up their ears at the simple yet brilliant title construction. Pretty Word + Ugly Word drills directly into the teenager’s desire to be desired (see: well, too many books to mention), while also isolating the teenager’s anxiety that they are different and unlovable (see: well, too many books to mention).
Naturally, the books falling under this trend are totally different from one another between the two covers. Just like the gown-in-the-breeze jacket trend, titles are largely a marketing tool—perhaps the most effective one the book will ever have. Now let’s see some hideous gorgeous (see what I did there?) examples!